SMARTRAC N.V.
SMARTRAC Presents ‘The Path from Merchandise Visibility to Consumer Experience’
SMARTRAC Presents 'The Path from Merchandise Visibility to Consumer Experience' Amsterdam, January 9, 2013 – SMARTRAC N.V., the leading developer, manufacturer, and supplier of RFID transponders and inlays, announced that it will provide visitors of the NRF Annual Convention & EXPO, Retail's BIG Show, with an interactive retail experience area. This year's experience will take visitors on 'the path from merchandise visibility to consumer experience,' demonstrating the benefits of RFID and NFC technologies from the ultimate supply chain and inventory management solutions, all the way to applications for consumer acquisition, experience, and retention. In a dedicated retail experience area, visitors will have the opportunity to familiarize themselves with how RFID technology benefits retailers, brand owners, and consumers. Together with partners r-pac, Cellotape, Overheer Systems, Pittsfield ID, and Thinaire(TM), SMARTRAC will be demonstrating the latest RFID and NFC solutions for retail at booth 2059 from January 14 to 15, 2013. SMARTRAC will also be showcasing the new WebLite UHF RFID tag designed for retail EPC programs. The WebLite is a technological advance in both size and performance, and is especially suited for item-level tagging and identification where RFID tag space is limited and performance is of critical importance. r-pac International will showcase a variety of converted RFID products including the newly announced WebLite hangtags and stickers. r-pac personnel will be available to discuss retailer requirements and how they have been assisting suppliers worldwide with their RFID tagging needs. r-pac will further demonstrate their r-trac serialization management platform, which is the engine for their worldwide service bureaus and in-plant print and encode solutions. Experts in RFID will be available to discuss retailer and brand owner needs and provide guidance in implementing a successful RFID program. Cellotape will be displaying an assortment of printed products that include encoded NFC tags with variable printed data aligned with variable encoded data. The products cover multiple industries from the tech world, through table tents and smart poster tags to business cards. Cellotape will also be demonstrating Tap4Mor stickers for use at the point of purchase (POP) and point of sale (POS). Overheer Systems will debut the new Reflect Mobile Checkout app. The company's first customer-operated app for retail allows individuals to check out from the store on their smartphones within a matter of moments. At booth 2059, visitors will see how retailers need to bridge the gap between online and brick-and-mortar sales. The Pittsfield ID InMotion(TM) Retail Marketing system leverages SMARTRAC inlays, enhances the customer experience, and captures the customer's attention through interactive product pages, streaming video, augmented reality, website links, and/or product information. The InMotion(TM) system matches the actual motion of products handled by the customer with digital advertising material, turning an ordinary shopping trip into an interactive sales experience and providing retailers with actionable marketing insights and reports. InMotion(TM) will also demonstrate an interactive multi-touch experience to showcase products and lifestyle in a retail environment. Thinaire(TM) will be displaying its scalable cloud-based marketing platform that enables coordinated and relevant brand messages to come to life on a person's smartphone. For additional information about the NRF Annual Convention & EXPO, Retail's BIG Show, visit http://events.nrf.com/annual2013.
About SMARTRAC(R): SMARTRAC was founded in 2000, went public in July 2006, and trades as a stock corporation under Dutch law with its registered headquarters in Amsterdam. The company currently employs some 4,000 employees and maintains a global research and development, production, and sales network.
About r-pac:
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About Thinaire(TM):
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Forward-looking statements: End of Media Release Issuer: SMARTRAC N.V. Key word(s): Enterprise 09.01.2013 Dissemination of a Press Release, transmitted by DGAP – a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP’s Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de |
Language: | English | |
Company: | SMARTRAC N.V. | |
Strawinskylaan 851 | ||
1077 XX Amsterdam | ||
Netherlands | ||
Phone: | +31 20 30 50 157 | |
Fax: | +31 20 30 50 155 | |
E-mail: | investor.relations@smartrac-group.com | |
Internet: | www.smartrac-group.com | |
ISIN: | NL0000186633 | |
WKN: | A0JEHN | |
Listed: | Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin, Düsseldorf, München, Stuttgart | |
End of News | DGAP-Media |
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