WH Group Ltd
WH Group’s Shuanghui Development Rolls out New Brand Shuanghui Cooking and Appoints Chinese Artist Huang Lei to be its Brand Ambassador
WH Group’s Shuanghui Development Rolls out New Brand Shuanghui Cooking and Appoints Chinese Artist Huang Lei to be its Brand Ambassador Riding on a shifting trend of dining consumption, Shuanghui has included high-temperature cooking ingredients in addition to its table food and snacks in its product portfolio. By launching the new brand Shuanghui Cooking, Shuanghui aims to further expand in family consumption market and accelerates the transformation of packaged meat sector. As a debut product of the new brand, the Shuanghui Cooking Sausage marks the beginning of Shuanghui’s strategic move to tap the home dining market with its novel high temperature packaged food for cooking. Chinese Artist Huang Lei has built an impressive image well received by the Chinese audience that he is a life lover, a gourmet and a chef as well as consistently promoting a lifestyle of simplicity and well-being through TV shows such as “Where Are We Going, Dad?(爸爸去哪兒)”, “Midnight Kitchen(深夜廚房)” and “Back to Field(嚮往的生活)”. Perceived as friendly, warm-hearted and intelligent, Huang Lei’s role as the brand ambassador of Shuanghui Cooking is well complimentary to the brand’s proposition. The collaboration between Shuangui and Huang is expected to communicate more compelling stories and bring fresh impetus to the brand.
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Document: http://n.eqs.com/c/fncls.ssp?u=HNWHTVMVGL Document title: WH Group’s Shuanghui Development Rolls out New Brand Shuanghui Cooking and Appoints Chinese Artist Huang Lei to be its Brand Ambassador
28/06/2019 Dissemination of a Financial Press Release, transmitted by EQS Group. |