Varick Media Management
Varick Media Management Partners With Zemanta

DGAP-News: Varick Media Management / Key word(s): Miscellaneous

2016-03-22 / 15:48
The issuer is solely responsible for the content of this announcement.

---------------------------------------------------------------------------

NEW YORK, NY --(Marketwired - March 22, 2016) -  Programmatic
advertising company Varick Media Management announced today its
integration with Zemanta, a native DSP. With this partnership,
Varick will be able to purchase native ads programmatically
across inventory sources, formats and devices to reach a brand's
target audience.

According to eMarketer, over 50% of advertisers think that access
to native inventory is one of the most important factors when
buying programmatically. Zemanta provides Varick with access to
the entire content discovery and native ecosystem, globally,
including both RTB and non-RTB native supply partners. Varick is
also able to seamlessly repurpose a client's creative and
marketing content, such as blog posts, for native campaign
executions.

With this partnership, Varick's brand and agency clients have
access to an array of native ad formats suited to varied
advertising needs, helping them reach customers throughout every
stage of the purchase funnel. Formats include: in-stream ads,
promoted recommendations, in-text ads, in-feed ads, on-image,
integrated content, promoted video and in-app ads across desktop
and mobile devices. Zemanta's targeting capabilities allow Varick
to serve native ads to the precise audience relevant to a brand.

'One of the main benefits of native advertising is its ability to
integrate with the form and function of where it appears,' said
Paul Rostkowski, President at Varick Media Management. 'By
integrating Alveo, our proprietary campaign management platform,
with Zemanta's platform, we are giving clients the opportunity to
reach their audiences across thousands of publishers without
disrupting the user experience.'

By embracing native, advertisers can expect a less intrusive
experience for consumers, which is necessary as mobile
consumption increases and ad blocking continues to be an industry
concern. Additionally, by working with Varick, advertisers can
leverage insights from other channels to incorporate native into
a well-rounded digital strategy. Alveo analyzes data and insights
to quickly optimize a client's native executions for the best
results.

'We are thrilled Varick Media Management has selected the Zemanta
One platform in order to offer programmatic native and content
advertising services to their clients,' said Todd Sawicki, CEO of
Zemanta. 'Zemanta One will allow Varick to provide unparalleled
audience and content insights, precise targeting,
enhanced-real-time optimization and industry leading scale &
reach. Varick continues to demonstrate its commitment to its
clients as the Zemanta One platform represents the leading edge
of native advertising and content amplification technology.'

About Varick Media Management

Varick Media Management is a programmatic advertising company
servicing brands and agencies with proprietary campaign
management software, Alveo. This platform enables marketers to
build data-driven creative assets, buy across multiple inventory
and data sources, and measure campaign performance through a
single interface. Varick's service rests on three pillars for
programmatic success: a world-class technology platform,
transparency into all aspects of campaign deployment and
optimization, and a full-service trading practice that leverages
data science to drive campaign results.

About Zemanta

Zemanta offers a segment defining marketing automation platform
for the promotion and distribution of content. The platform,
Zemanta One, let's marketers access 100% programmatic native
supply across content discovery, social and mobile networks.
Zemanta One is completely transparent and provides deep audience
insights to help marketers understand who is clicking on,
consuming and engaging with their content. Founded in 2007,
Zemanta is based in New York and backed by Union Square Ventures.
For more information visit http://www.zemanta.com.



Maribel Henriquez
212-352-4666
Email contact: https://go.marketwire.com/Public/InformationReques
tForm.aspx?id%3dME%2fcuh4ZJrnsGWfOkHwaJw%3d%3d%26contact%3dPzo%2f
UGxovQG8QXlb7z13Uo98XwS321jOtwNGN6gPcMk%3d 

News Source: Marketwire


---------------------------------------------------------------------------

2016-03-22 Dissemination of a Corporate News, transmitted by DGAP - a
service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

The DGAP Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de

---------------------------------------------------------------------------


     Language:    English                  
     Company:     Varick Media Management  
   
   
                  United States            
   
   
     End of News    DGAP News Service