Universal Outdoor Group PLC
Tangibal Group Plc.: Pizza Hut launches Interactive Floor campaign in partnership with Tangibal Group plc across Pearl & Dean’s UK cinema network
Tangibal Group Plc. / Miscellaneous 04.08.2010 08:45 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer / publisher is solely responsible for the content of this announcement. --------------------------------------------------------------------------- The greatest name in cinema advertising, Pearl & Dean have partnered up with Pizza Hut Restaurants to launch their 'Kids Eat Free' promotion on Tangibal Group's interactive floor network in the UK. The campaign was planned by Pizza Hut's media agency, Starcom. Pizza Hut and Starcom working with Tangibal Group have designed an interactive floor campaign with content that attracts both kids and adults to showcase the summer Kids Eat Free promotion and advertise the location of the nearest restaurant. The campaign went live in Cinemas on the 23rd July 2010 and will run to the end of August to coincide with the summer family movies like Toy Story 3D and Shrek 3D. 'Pizza Hut is passionate about celebrating the family outing' says Pizza Hut Chief Marketing Officer Murray Willows, 'it therefore made sense for us to not only choose an engaging media to promote our Kids Eat Free summer offer but also coincide that media with the summer blockbuster season.' Dominic Berger, Managing Director Tangibal Group plc said 'We are pleased that Pizza Hut has chosen our network to showcase their product, and we are looking forward to seeing the results of the campaign as they correlate to Pizza sales near our Cinemas' Notes to Editors About Pizza Hut: Pizza Hut is the world's largest pizza restaurant company, with almost 6,600 restaurants in the United States and more than 4,000 restaurants in 100 other countries, including more than 700 in the UK. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). For further information, please visit www.pizzahut.co.uk. * Pizza Hut began a salt reduction programme in 2004 and has significantly reduced the salt content of its starters, pasta sauces, salad dressings and certain pizza toppings. It is committed to reaching the FSA's 2010 targets for the relevant menu items * Pizza Hut recently announced the removal of added trans fat from the menu * Pizza Hut also recently announced its participation in the Food Standard Authority's trial into food labelling when eating out * For the past three years, Pizza Hut has been voted the 'best family restaurant' in the Tommy's Parent Friendly Awards * Pizza Hut was the first restaurant chain to introduce a blanket no-smoking policy across all of its restaurants. For the past three years, Pizza Hut has been voted the 'best family restaurant' in the baby charity, Tommy's Parent Friendly Awards. About Starcom Starcom is part of the Starcom MediaVest Group (SMG). SMG is part of Publicis Groupe (Euronext Paris: FR0000130577) the world's third-largest communications group, the world's second-largest media counsel and buying group, and a global leader in digital communications. With around-the-world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals. With sister agencies MediaVest, ZenithOptimedia, Denuo, Digitas and Razorfish, Starcom is a member of Publicis Groupe's VivaKi, a global digital knowledge and resource centre that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships. For more information about Starcom, please visit www.smvgroup.com ** END OF NEWS RELEASE ** Tangibal Group plc is an independent, exchange listed company in the marketing and advertising segment. This news release may contain certain forward-looking statements, expectations, intentions, strategies and beliefs regarding the future. All statements contained herein are based upon information available to the management of Tangibal Group plc as of the date hereof, and actual results may vary based upon future events, both within and without the control of the management, including risks and uncertainties that could cause actual results to differ materially. Management does not take any responsibility to update the contents of this News Release in case new aspects arise or new conditions change the facts available. Tangibal Group plc, 45 The High Street, Hampton Wick, Kingston upon Thames, Surrey, KT1 4EH, Great Britain Company Number: 6722835, info@tangibal.com ISIN: GB00B5KMXN41; German Code: TFGA; WKN: A1CVY3 Listed on the Frankfurt stock exchange, Börse Stuttgart and the Vienna stock exchange. 04.08.2010 Ad hoc announcement, Financial News and Press Release distributed by DGAP. Media archive at www.dgap-medientreff.de and www.dgap.de ---------------------------------------------------------------------------
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