SMARTRAC N.V.
Australian company wins global NFC competition
SMARTRAC N.V. / Key word(s): Miscellaneous Australian company wins global NFC competition Amsterdam, February 04, 2013 – SMARTRAC N.V., the leading developer, manufacturer, and supplier of RFID transponders and inlays, today announced the winner of its global NFCtags.com partner competition. Launched in December 2012, the www.NFCtags.com competition aimed at providing talented developers and innovative newcomers with a platform to showcase their products and solutions to a global audience at the 70,000 attendee strong Mobile World Congress in Barcelona in February 2013. The product or solution had to be available commercially in order to qualify for the competition. Based in Albury, New South Wales, Australia, NFCWireless.com.au was awarded first place due to the ease of use of its app, which allows anyone with an NFC phone to customize NFC tags to perform complex tasks regardless of design or technology skills. It thereby embodies the vision of NFC. The NFCWireless 'Tagster' NFC packs contain 6 NFC 'hotdots' equipped with SMARTRAC Midas NFC inlays which can be used to carry out useful actions on mobile phones. Users can, for example, send a text message, call a number or open a URL on their NFC-enabled phone, simply by tapping a hotdot tag. Each Tagster pack also contains an embedded NFC tag that enables users to download Tagster, a free encoding app. NFCWireless has received good feedback on its product, but admits that they were surprised to win the competition. 'There is a gap in the market for people who can deliver technically complex NFC solutions. We're the first major NFC solution provider with a general retail NFC tag package and we continue to push the boundaries of what NFC can do,' says Patrick Crooks of NFCWireless. 'The Mobile World Congress is the perfect platform for us to demonstrate these capabilities to the rest of the world.' The Mobile World Congress is being held in Barcelona from February 25 to 28, 2013. As the premier global showcase for the ever-growing mobile industry, it is attended by senior executives of most major mobile phone companies, handset manufacturers, and app providers. Tagster will be showcased at the SMARTRAC booth #7I30.
About SMARTRAC: SMARTRAC was founded in 2000, went public in July 2006, and trades as a stock corporation under Dutch law with its registered headquarters in Amsterdam. The company currently employs some 4,000 employees and maintains a global research and development, production, and sales network.
About NFCWireless.com.au
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Forward-looking statements: End of Corporate News 04.02.2013 Dissemination of a Corporate News, transmitted by DGAP – a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP’s Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de |
Language: | English | |
Company: | SMARTRAC N.V. | |
Strawinskylaan 851 | ||
1077 XX Amsterdam | ||
Netherlands | ||
Phone: | +31 20 30 50 157 | |
Fax: | +31 20 30 50 155 | |
E-mail: | investor.relations@smartrac-group.com | |
Internet: | www.smartrac-group.com | |
ISIN: | NL0000186633 | |
WKN: | A0JEHN | |
Listed: | Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin, Düsseldorf, München, Stuttgart | |
End of News | DGAP News-Service |
200435 04.02.2013 |