Veganz Group AG

Jan Bredack is founder and CEO of Veganz Group AG and holds a Master of Business Administration from SGMI St. Gallen Management Institute, Switzerland. After German reunification, he started his career in the automotive industry with the Daimler-Benz Group. There he was responsible for setting up the entire customer service function within the German truck sales organisation. While working, he attended and successfully completed several management programs at the renowned University of St. Gallen (Switzerland). At Daimler, he finally took up the position of Head of Sales and Service for commercial vehicles in Germany where he was responsible for the entire so-called ‘after-sales business’ for the German market. He was 30 years old at the time of his appointment. He then moved on as Technical Director to the management of Mercedes-Benz Trucks Vostok Corporation, a joint venture between Daimler AG and the Russian truck manufacturer KAMAZ. Here in Russia, he was responsible for the construction of the first production plant for Mercedes trucks and for building up the sales organisation.

Anja Brachmüller has been a member of the Executive Board of Veganz Group AG since 2019. She holds a degree in International Business Administration and has 15 years of purchasing experience in the national and international sustainable and organic food sector as a manager and later in leading positions. At one of Germany’s Fairtrade pioneers – El Puente – and later at Rausch Schokolade, she was responsible for the purchase and import of raw materials and products from mostly third world countries and for processing and marketing them in Europe. Before joining Veganz, Anja Brachmüller was in charge of the purchasing department of Ökofrost, a wholesaler of organic and frozen food in Berlin, for several years. She became Head of Purchasing at Veganz in February 2017 and is now Chief Operations Officer. In the future, she will also be responsible for the second Veganz production site in Werder/Havel.

Moritz Möller has been a member of the Executive Board of Veganz Group AG since 2021. He holds a degree in Art History and Italian Studies (Magister Artium) from Humboldt University Berlin, Germany, where he graduated in 2011, and boasts many years of marketing experience in the culture and entertainment, travel and technology industries. Before joining Veganz Group AG, he worked for over 16 years in culture management and as a freelance marketing consultant. He set up a museum service provider unique in Germany with over 160 employees in the visitor service, call centre, shop operation, product range development, events, tourism and market research sectors and successfully brought the Berlin publishing brand Verlag M onto the market. He is the winner of the 2011 Apps4Berlin Award and the 2020 and 2021 Marketing4Future Award. In his consulting work, he was responsible for scaling the Swiss eCommerce brand Einfach Weniger and organised influencer events for brands such as Leica, EyeEm, Huawei and Meininger Hotels. In April 2018, he became Head of Marketing and eCommerce at Veganz and is now the CMO responsible for marketing and product management.