Maxdata AG

Clear principles – great results

MAXDATA belongs to the largest hardware producers in Europe. The company has gained this position above all thanks to its clear business model. The business model is based mostly on three principles:

• Concentration on the business clientele: The range of products and services MAXDATA offers is exclusively oriented to the requirements of the business clientele. One essential reason for MAXDATA’s attractiveness in this market is its leadership in BTO/BTC production. BTO production allows IT systems to be configured to customers’ individual needs in best time at standard costs.

• Indirect sales structure: MAXDATA sells its products exclusively through a broad network of highly qualified sales partners. Thus, MAXDATA ensures an excellent service and consultation quality, realizes a high market penetration and can quickly adapt its range of products and services to changed market needs.

• Two-brand strategy: MAXDATA serves the market with two successful brands which are independent of each other: MAXDATA for servers, notebooks, and PC systems and Belinea for TFT displays and CRT monitors. Both brands represent high quality and products which meet individual needs.