KINGHERO AG

KINGHERO is a fashion company focused on the Chinese market. The company designs, manufactures and sells primarily casual wear under the KINGHERO brand.

Being in this business for more than 25 years, KINGHERO offers customers attire for all seasons under the KINGHERO brand. The product portfolio includes suits, jackets, shirts, pants, sweaters etc., and is divided into a business casual range and a general casual range. The company benefits from China’s growing social relevance of personal style and taste coming along with the country’s growing prosperity and household income.

The KINGHERO brand has become a recognized brand name in China, which is documented by various awards the brand has won in recent years.

The Company’s sales network covers 30 cities in 17 provinces, including four of the five highest populated Chinese cities. The sales network relies on more than 30 designated distributors, and KINGHERO has established a long-term intensive cooperation with them.

In 2009, KINGHERO Group generated revenues of EUR 48.9 million and a net profit of EUR 10.7 million. This corresponds to an increase of 52.3% and 54.5% compared to 2008, respectively.