Betbull Holding SE
Company profile
The Betbull Group (Betbull) is a major provider of gaming centred retail entertainment in continental Europe. Currently Betbull derives its revenues primarily from retail betting on horses and sports and to a lesser degree from complementary food & beverage, slot machine, and online gaming offerings.
Betbull accepts betting transactions under licences issued in Malta, England, Madrid (Spain), and Germany. Retail bookmaking, except Spain, is centrally operated under a Maltese licence with local retail businesses acting as independent agencies.
The holding company Betbull Holding SE is located in London, UK, and has been listed on the Vienna Stock exchange since October 2004. It serves as central funding vehicle within the Betbull Group.
While in general gaming services are protected under the European Treaty some countries have chosen or maintained state monopolies. Betbull supports the vision of a liberalised European market for gaming and is a major contributor to regulatory efforts in various countries.
Betbull’s mission is to become the household name for a new fusion of sportsbar and betting shop entertainment. Betbull has mid-term targets of reaching substantial regional market shares in countries where it operates via acquisitions, joint ventures, and organic growth.