Wapme Systems AG
wapme group launches its own B2C brand in Germany and the UK
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wapme group launches its own B2C brand in Germany and the UK
Re-launch of the most successful beauty barometer “binichsexy.de”
Duesseldorf, 11/05/2004
With “binichsexy.de” – the most successful beauty rating site on the internet –
the wapme group is launching the marketing of its own B2C channel. In this
respect the appeal of the well-known beauty barometer is unbroken, and even
after a number of years is still enjoying unexpected popularity. In Germany
Wapme has been operating the portal since the beginning of this year; it already
has 100,000 active users in Germany. The site listed around 13,5 Mio. Page
Impressions per month. At “binichsexy.de” users of all ages are able to upload
their photos and are then rated on a scale from 1-10.
The wapme group now intends to transport this successful concept to other
European markets and to integrate new mobile telephony applications such as MMS
and UMTS Rating.
The English version “amisexy.co.uk” has been online since April, 26th 2004. The
development of a community of fans loyal to “amisexy” is being aided by
promotional activities with the renowned London radio station Kiss 100. Of the
station’s 1.5 million regular listeners about half belong to the target group
15-24 years old. “amisexy.co.uk” is being promoted via radio, online media and
SMS in a focused campaign; in the first few days several hundred thousand users
had already cast votes on “amisexy”.
By entering the B2C market the wapme group is pursuing a strategy of acquiring
long-term users for the company’s various own communication services. The
revenue streams with “binichsexy.de” are of a diverse nature. The service was
launched with a fee-based subscription service and the possibility for users to
chat with one another via premium SMS.
In the further development the brand and the service will be expanded into a
mobile communication community in cooperation with European mobile telephony
companies. The possibility to use this service on a mobile basis is in line with
the lifestyle trend, and opens up considerable earnings potential with the aid
of premium MMS and UMTS. Furthermore, together with various TV production
companies and TV stations in Europe Wapme is planning its own TV format based on
the subject “Fashion – Lifestyle – Beauty Rating”.
Thus the wapme group is consistently continuing its development into an
integrated media company and is securing its own highly profitable markets.
wapme group – great deals by communication
Wapme is one of the three leading German mobile messaging providers, and
develops service applications for SMS, premium SMS and mobile marketing.
Wapme, which is listed on Frankfurt Stock Exchange Prime Standard under ISIN
DE0005495501, has its headquarters in Düsseldorf, with offices in Germany,
Turkey, the UK and the USA; in 2003 it posted sales of EUR 128 million with 120
employees, including the text center.
The strengths of Wapme as an integrated media company lie in its ability as an
enabler to give mobile entertainment providers, TV stations and major
advertising agencies the possibility to enter the market for interactive
communication. In this respect Wapme is a trustworthy, technically reliable full
service provider which ensures reputable financial processing.
The range of services from the wapme group comprises the areas Premium SMS, SMS
Messaging, Tech Center, Mobile Service, Textcenter and Finance to form a mobile
community.
Further information on the wapme group is available from:
Wapme Systems AG
IR/PR
Eugenia Marcos
Vogelsanger Weg 80
D-40470 Düsseldorf
Tel: 0211-74845-0
Fax.: 0211-74845 299
E-mail: pr@wapme-group.de
Internet: pr@wapme-group.de
end of message, (c)DGAP 11.05.2004
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WKN: 549550; ISIN: DE0005495501; Index:
Listed: Geregelter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin-
Bremen, Düsseldorf, Hamburg, Hannover, München und Stuttgart
111623 Mai 04
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