PEACHES AG
PEACHES AG: Contactless payments to soar in number as trust in using mobile phones to make purchases increases throughout Germany
PEACHES AG / Key word(s): Miscellaneous Contactless payments to soar in number as trust in using mobile phones to make purchases increases throughout Germany Reinhold M. Sigler, Managing Director of the Peaches AG, expects this rapidly growing market to see a huge increase in both private and business users Wiesbaden, 12th of August 2014 – From an industry-fuelled hype to an everyday tool, the use of smartphones to make purchases, a practice known as mobile payment, is set to become firmly established on the German market in just a few years, predict mobile technology experts at the Peaches AG. According to Reinhold M. Sigler, Managing Director of the Peaches AG, operators must offer their customers significant additional benefits if they are to achieve long-term success in this competitive market: “With cash, debit and credit cards, PayPal and the like already at their fingertips, the majority of German consumers do not see the need for yet another method of payment. It is therefore essential that the mobile payment systems of the future fit seamlessly into the everyday lives of users and provide them with clear advantages. This requires operators to devise innovative ideas and practical solutions.” Mobile wallets to replace cash and cards To enable smartphones to function as genuine mobile wallets, Peaches believes that cross-industry standards must be created that allow users to pay with their phones anywhere in just a few seconds. The integration of useful features, such as the centralised management of vouchers and bonus points, is also of vital importance. “Instead of being laden with dozens of cards and burdensome cash, consumers will, in a matter of just a few years, be able to pay for virtually everything by conveniently using their smartphone. In fact, they’ll be able to leave their wallets at home,” assures Sigler. However, mobile payments will not only become more widespread among shoppers or drivers filling up with fuel, but increasing numbers of business customers will also use apps to complete transactions when purchasing items such as building materials, machine components or replacement parts. Mobile payment apps must provide users with total security Experts at Peaches believe that in order for mobile payments to become a success, it is especially important that operators meet high security standards and ensure transparency to gain the trust of users. Moreover, issues such as liability in the event of payment apps being misused must be clarified and any potential transaction costs must be kept to a minimum. According to the experts, this is the only way of ensuring that paying with a digital wallet becomes as natural to customers as pulling out their debit or credit cards. “For a long time, German users have been far more reluctant to switch to mobile payments than their international counterparts but today we’re noticeably catching up and Germany is well on the way to becoming a mobile wallet nation,” states Sigler. View an interview with Reinhold Sigler at: http://www.peachesgroup.com/de/peaches-group The Peaches Group (www.peachesgroup.com) provides independent prepaid services. Users can use Peaches to top up their prepaid mobiles in real time on the Internet or their smartphone. The only information needed is the telephone number and the mobile operator. The service already supports more than 30 mobile operators (including Telekom, Vodafone, E-Plus, Telefonica O2) and the movement is growing. The simple and flexible prepaid service is available for smartphones via the free prelado app for Android, iOS and Windows Phone. Currently, the Peaches Group also provides a customised White Label solution for companies. The ability to offer the prepaid service via a company’s own website as a White Label service increases traffic on the company’s website, boosts customer retention and generates increased turnover as a result. Contact: euromarcom public relations GmbH, Mühlhohle 2, 65205 Wiesbaden, Germany, 12.08.2014 Dissemination of a Corporate News, transmitted by DGAP – a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de |
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