KTG Agrar SE
KTG Agrar SE’s food operations make buoyant start to 2016
DGAP-News: KTG Agrar SE / Key word(s): Miscellaneous KTG Agrar SE’s food operations make buoyant start to 2016 – BIOFACH, 10-13 February, Nuremberg; INTERNORGA, 11-16 March, Hamburg – “From field to plate” strategy provides powerful USP – KTG products occupy 50 kilometres of shelf and freezer space in German retail sector
When BIOFACH, the organic food industry’s world-leading event, opens its doors on 10 February, the sector is looking at excellent prospects, with the boom in organic foods going from strength to strength in Germany and beyond. Retailers across the board – from farm shops and organic grocers to supermarkets – report growing demand for organic products. Being one of the largest growers of organic produce in Europe, KTG Agrar is bound to benefit from this trend. The agricultural company has farmed approximately half of its fields organically since 1994. In addition, KTG has a branded presence on supermarket shelves through Bio-Zentrale, which will once again be featured at a dedicated stand at BIOFACH. This year, too, will see an impressive array of new product launches. The line-up will be led by a superfood cereal bar with Chia seeds to be offered in three varieties. Moreover, another two varieties will be added to the successful range of vegetable crisps in order to consolidate its strong position in this segment. Bio-Zentrale products are carried by numerous leading retailers. At the same time, online availability is being pushed ahead; consumers can now also order these products on Amazon (www.amazon.de/bio-zentrale). Siegfried Hofreiter comments: “While ‘organic’ is not automatically synonymous with ‘regional’, consumers increasingly expect to be able to identify the origin of organically produced food when buying their daily groceries. Our »from field to plate« strategy offers these consumers an added bonus.” »From field to plate« is also the motto for KTG Agrar’s conventionally grown products. In recent years the company has made inroads into an exciting new segment – KTG now supplies frozen food and muesli products to restaurants and commercial kitchens. To further establish its position as a supplier in this segment, KTG will for the first time exhibit at INTERNORGA in Hamburg (1116 March). Extended value chain supports stable margins
2016-02-09 Dissemination of a Corporate News, transmitted by DGAP – a service of EQS Group AG. |
Language: | English | |
Company: | KTG Agrar SE | |
Ferdinandstr. 12 | ||
20095 Hamburg | ||
Germany | ||
Phone: | +49 (0)40-303 76-47 | |
Fax: | +49 (0)40-303 76-799 | |
E-mail: | presse@ktg-agrar.de | |
Internet: | www.ktg-agrar.de | |
ISIN: | DE000A0DN1J4, DE000A1H3VN9, DE000A1ELQU9, DE000A11QGQ1, | |
WKN: | A0DN1J , A1H3VN, A1ELQU, A11QGQ | |
Indices: | HASPAX | |
Listed: | Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Munich (m:access), Stuttgart; Open Market (Entry Standard) in Frankfurt | |
End of News | DGAP News Service |