KTG Agrar SE
KTG Agrar SE starts online sales in China: ‘biozentrale’ and ‘Die Landwirte’ available at Alibaba and JD.com
DGAP-News: KTG Agrar SE / Key word(s): Strategic Company Decision/Miscellaneous KTG Agrar SE starts online sales in China: “biozentrale” and “Die Landwirte” available at Alibaba and JD.com – China is already the world’s biggest e-commerce market for food – e-commerce will become the most important distribution platform in the coming years – Target for 2018: EUR 25 million in online food sales
While online sales of food in Europe are only slowly picking up, Chinese consumers already ordered food worth USD 41 billion on the Internet in 2015 – and rising strongly. Consulting firm IDG expects sales to climb to USD 178 billion already by 2020, with China assumed to expand its world-leading position. In addition, KTG benefits from a clear guarantee of origin, which definitely encourages Chinese consumers to buy such products not least because of the many food scandals surrounding Chinese-made products in the past years. This is why especially the strongly growing middle and upper class of 350 million people are increasingly buying high-quality food made in Europe. KTG Agrar believes that online sales in Asia and Europe are an important growth driver. Siegfried Hofreiter comments: “We clearly aim to increase online sales of our food segment from currently less than EUR 5 million to over EUR 25 million by 2018.” The domestic e-commerce activities are also expected to contribute to this growth. This year, KTG will invest in distribution via Amazon, among others. Simultaneous to its online presence, KTG will also enter the traditional food market in China and is building up its distribution activities in the country. In a first step, the company was able to list its products with important Chinese food retailers in the past months. Besides regular participation in the leading Chinese trade fairs, the company will therefore focus on advising its retail customers in China in the coming weeks. About KTG Agrar SE
2016-03-04 Dissemination of a Corporate News, transmitted by DGAP – a service of EQS Group AG. |
Language: | English | |
Company: | KTG Agrar SE | |
Ferdinandstr. 12 | ||
20095 Hamburg | ||
Germany | ||
Phone: | +49 (0)40-303 76-47 | |
Fax: | +49 (0)40-303 76-799 | |
E-mail: | presse@ktg-agrar.de | |
Internet: | www.ktg-agrar.de | |
ISIN: | DE000A0DN1J4, DE000A1H3VN9, DE000A1ELQU9, DE000A11QGQ1, | |
WKN: | A0DN1J , A1H3VN, A1ELQU, A11QGQ | |
Indices: | HASPAX | |
Listed: | Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Munich (m:access), Stuttgart; Open Market (Entry Standard) in Frankfurt | |
End of News | DGAP News Service |