gamigo AG
gamigo AG acquires traffic network POGED GmbH, further expanding its platform strategy
DGAP-News: gamigo AG / Key word(s): Miscellaneous gamigo AG acquires traffic network POGED GmbH, further expanding its platform strategy – New customer acquisition technologies (tracking technology) – Increase in user volume on gamigo platforms – Direct increase in operative cash flow
Since its founding in 2011, POGED GmbH has become established as one of the leading international traffic networks for online and mobile games. To date, the company has generated over 5 million new users for the online games managed on the POGED platforms. Developed by POGED, the innovative tracking technology interprets user activities from their first click at POGED to the path taken into a game up until the very first transaction (customer journey), enabling a customized sales pitch and optimization of customer acquisition costs. In the gamigo group, POGED GmbH will be integrated into the Portals and/or Lead Generation unit, and synergistically connected to the existing platforms (gamigo.com, deutschland-spielt.de, mmorpg.de, betawatch.de and others) as well as the Software as a Service segment. Remco Westermann, CEO of gamigo AG, explains: “This acquisition secures proven IT expertise for us, and strong technologies to sustainably increase the volume of users on our platforms.” Tim Ehling, Managing Director at POGED GmbH, says: “gamigo is a strong partner with whom we can focus on further developing and promoting our marketing technologies.” The acquisition of POGED is another vital step in the gamigo strategy to grow profitably through acquisitions while rapidly expanding its portfolio of platform services. gamigo AG is also announcing a change in management: On September 30, 2015, Joachim Berthold Bonke will leave the management board as the Chief Operating officer. The two board members Remco Westermann and Theodor Nihues will share the areas of responsibility. About the gamigo group About POGED GmbH If you have any questions, please contact: edicto GmbH 2015-09-03 Dissemination of a Corporate News, transmitted by DGAP – a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de |
392405 2015-09-03 |