ERGO Group AG
ERGO fosters growth with new brand strategy
ERGO Versicherungsgruppe AG / Strategic Company Decision 20.11.2009 Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. --------------------------------------------------------------------------- Düsseldorf, 20 November 2009 In the future, the ERGO Insurance Group will sell life and non-life insurance products in Germany under the ERGO brand. The direct insurer KarstadtQuelle Insurance will be renamed ERGO Direct Insurance. Health insurance business will be merged under the brand DKV, legal expenses insurance under the brand D.A.S. The brand ERV will continue to represent travel insurance within the Group. The brands Victoria and Hamburg-Mannheimer will be withdrawn from the market. The rebranding of KarstadtQuelle Insurance is planned as early as the first quarter 2010, overall implementation for the second half of 2010. The insolvency of Arcandor with Karstadt and Quelle called for action with regard to the brand KarstadtQuelle Insurance. The event has prompted ERGO to now revise its multi-brand strategy with a clear strategic objective: The Group aims to align its business closer to its customer's demands, win additional customers and foster growth. The introduction of the ERGO brand will lead to leaner Group structures. The property-casualty insurers of Victoria, Hamburg-Mannheimer and D.A.S. will be merged into one company with the name ERGO. Hamburg-Mannheimer legal expenses insurance will become part of D.A.S., Victoria health insurance part of DKV. Since mergers in life insurance are highly complex, ERGO has decided against merging its life insurers. In the future, the Group will be operating in this business segment with Hamburg-Mannheimer life insurance which will be rebranded ERGO. All decisions are subject to the approval of the relevant governing bodies or supervisory authorities. ERGO Versicherungsgruppe AG The Board of Management Dr. Alexander Becker Tel: +49 160/477-1510 20.11.2009 Financial News distributed by DGAP. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------------- Language: English Company: ERGO Versicherungsgruppe AG Victoriaplatz 2 40198 Düsseldorf Deutschland Phone: +49 211 49 37-0 Fax: +49 211 49 37-15 00 E-mail: info@ergo.de Internet: www.ergo.com ISIN: DE0008418526 WKN: 841852 Listed: Regulierter Markt in Frankfurt (General Standard), Düsseldorf; Freiverkehr in Berlin, Hannover, München, Hamburg, Stuttgart End of News DGAP News-Service ---------------------------------------------------------------------------
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