Haier Smart Home Co.,Ltd.

Haier is a leading global household appliance manufacturer with a focus on smart home and mass customisation solutions for consumers. Haier designs, manufactures and sells a wide range of household appliances including refrigerators, freezers, washing machines, air-conditioners, water heaters, kitchen appliances and small household appliances under a global portfolio of leading household appliance brands including Haier, GE Appliances, Fisher & Paykel, AQUA, Casarte and Leader. As the leading smart home solutions provider, Haier has developed three platforms; U+ Smart Life (a cloud-based provider of integrated smart home solutions), COSMOPlat (a customer-oriented industrial internet platform that allows for mass customisation) and Shunguang (a platform that facilitates the integration of Haier’s online, offline and micro-store businesses and promotes user interaction to further enhance the user experience).

Haier has been the top selling major household appliances company in the world in terms of total global retail volume for seven consecutive years from 2011 to 2017, with a global market share of 13.3% in terms of retail sales volume in 2017, according to Euromonitor. According to the same source, Haier was also the top seller in refrigeration appliances, home laundry appliances and interconnected air-conditioners in terms of global retail volume in 2017.