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Adler Modemärkte AG

  • ISIN DE000A1H8MU2
  • Country Deutschland

Company profile

As one of the leading textile retailers in Germany, Austria, Luxembourg and Switzerland, and with 70 years of tradition and a high level of customer loyalty, Adler is, in its own estimation, the market leader among textile retailers for customers over 55 in Germany in the value price segment.

Adler offers a both broad and extensive range of womenswear, menswear and lingerie. With a supplementary range consisting of accessories, footwear, kidswear and babywear, traditional dress and hardware products, Adler aims to round off its product portfolio and to exploit existing cross-selling potential in its stores.

Adler is currently focusing on large-space retail concepts, i.e., the space occupied by the stores it operates is usually more than 1,000 m².

Adler has a vertically integrated business model with full information control over all elements of the value chain, and can therefore respond efficiently to changes in demand.

Adler has also implemented a variable, modular retail space concept and can therefore react flexibly to the offering of store spaces and occupy location-specific market niches.

Adler’s product portfolio consists mainly of own brands, the collections for which are designed and compiled to a large extent by Adler itself, and then produced by external manufacturers. This is supplemented by a selected range of external brands.

The products are distributed via a broad network of currently more than 180 stores in Germany, Austria, Luxembourg and Switzerland, as well as an online store. In the financial year 2017 the company employed in the annual average approx. 3,900 employees.