SMARTRAC N.V.
SMARTRAC N.V.: Connect the unconnected: SMARTRAC launches SMART COSMOS
SMARTRAC’s mission is to ‘connect the unconnected’, and the concept to fulfill that mission was unveiled at the ‘EuroShop’ trade fair at Düsseldorf. For this purpose, SMARTRAC initiates the evolution towards a smart cosmos, comprising the Internet of Things, comprehensive Machine-to-Machine and Machine-to-Object communication, and a wealth of cloud based services. To drive that evolution, SMARTRAC has established the platform SMART COSMOS, where system integrators, app developers and, of course, users of RFID and NFC technologies can participate for their benefit. Being the world’s largest manufacturer of RFID tags, SMARTRAC adds well over one and a half billion datasets per year to this platform, which will become an open standard and the biggest repository of object ID’s worldwide. To facilitate RFID adoption for end users and to give industry partners the chance to choose from various tag suppliers, other RFID companies and market partners are invited to join SMART COSMOS. To make sure tags also comply with current IP regulations, a security certification procedure will be established. SMARTRAC customers will be able to link their data to their own IT and ERP systems and to third party applications. SMARTRAC itself will also provide a growing set of applications, starting with applications for license compliance verification (e.g. ‘Round Rock Scheme’) and authentication of electronic components of the tag as an anti-counterfeit/anti-cloning measure. ‘SMARTRAC is again taking the lead to boost the RFID and NFC ecosystem‘, says Clemens Joos, CEO of SMARTRAC. ‘With SMART COSMOS we are enabling the ability to connect all things to the digital world and make this digital signature available to business partners, customers and consumers, and reaching out far beyond the connectivity of IP addresses. This will be a significant driver for the true empowerment of the Internet of Things.‘ About SMARTRAC: SMARTRAC Media Contact: End of Media Release Issuer: SMARTRAC N.V. Key word(s): Information technology 18.02.2014 Dissemination of a Press Release, transmitted by DGAP – a company of EQS Group AG. The issuer is solely responsible for the content of this announcement. DGAP’s Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de |
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