SMARTRAC N.V.
SMARTRAC launches new BullsEye NFC tag with unique functionalities for high-volume product authentication and commercial marketing applications
Amsterdam, September 24, 2013 – SMARTRAC N.V., the leading developer, manufacturer, and supplier of RFID transponders and inlays, today announced the global launch of its innovative BullsEye NTAG210 Near Field Communication (NFC) tag. SMARTRAC BullsEye, industry’s best-known all-purpose NFC tag, is now available with the new NXP NTAG210 IC and is furthermore equipped with unique ID (UID) mirror functionality which enables the IC’s serial number to be mirrored as part of its encoded URL address. This new feature enables every tag to be seen and read uniquely from an application perspective without the need to encode tags with variable numbers. The new BullsEye NTAG210 NFC tag is the high-performing, cost-effective option for product authentication, media adverts, smart posters, postcards, and other high-volume applications that require simple URL addresses with unique numbers but need little additional memory. Global brand owners can benefit by harnessing NFC’s capabilities while streamlining the implementation of large-scale marketing campaigns. Key technical features of the SMARTRAC BullsEye NTAG210 NFC tag: – Antenna size: round 35 millimeter / 1.38 inch – Die-cut size: round 38 millimeter / 1.50 inch – Memory: 48 bytes user memory with password protection and UID – UID mirror functionality – Original signature feature – NFC Forum Tag Type 2 and ISO/IEC 14443 Type A compliance
SMARTRAC announced technical specifications and further product details at an industry event in Nuremberg, Germany, today.
SMARTRAC was founded in 2000 and has its registered headquarters in Amsterdam, The Netherlands. The company currently employs approximately 3,600 employees and maintains a global research and development, production, and sales network. For more information, visit SMARTRAC on the Internet: www.smartrac-group.com and follow us on Twitter: www.twitter.com/SMARTRAC_NV.
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