ROK Stars PLC
ROK Stars hail success for ABK Beer at SIAL Food & Beverage Fair in Shanghai

ROK Stars hail success for ABK Beer at SIAL Food & Beverage Fair in Shanghai

Sales of ABK Beer in China continue to exceed forecasts

ROK Stars, the consumer products and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, has announced its recent showcasing of ABK Beer at the SIAL Food & Drinks Fair in Shanghai in May has been a success.

SIAL is Asia’s largest food and beverage trade fair with 3,000 exhibitors and 80,000 trade professionals attending.

ABK Beer, brewed in the historic 700 year old brewery in Kaufbeuren, Germany, are amongst the most decorated beers in the history of brewing, earning multiple gold medals from the World Beer Cup and The European Beer Star Awards.

“We have achieved tremendous success at both the recent Chengdu trade fair and at SIAL in Shanghai and, as a result, we are well ahead of our sales forecasts for ABK Beer in China.” Stated Jonathan Kendrick, Chairman of ROK Stars. “Chinese beer drinkers appreciate the history and heritage of our 700 year old brewery and the quality of our multi award-winning beers.”