Raisio
Benecol products launched in Brazil
DGAP-News: Raisio 17.11.2014 / 08:00 --------------------------------------------------------------------- Raisio plc, Press Release, 17 November 2014 at 9.00 a.m. Finnish time BENECOL PRODUCTS LAUNCHED IN BRAZIL Raisio's new Benecol partner Shefa has launched the Benecol milk in Brazil. Shefa is a major Brazilian producer of dairy products and beverages. In addition to the UHT milk now launched, Shefa aims to extend its range with other Benecol products in the future. The Benecol product launch in Brazil supports the target of Raisio's Benecol business to expand into new markets. Mikko Laavainen, Vice President for Raisio's Licensed brands, considers the Benecol product launch in Brazil as a major step. 'With our long-term efforts at Benecol business, we aim to expand into new markets with our local partners. Demand for cholesterol-lowering functional foods is growing particularly fast in Asia and South-America due to improved standard of living and changing eating habits. Benecol products are sold in almost 30 countries. In South America, Benecol products are available in Chile, Ecuador and Columbia, and now in Brazil.' Shefa's product range includes UHT and flavoured milks, fruit juices, soy drinks and creams. Shefa Benecol milk is mainly available in large retail stores in cities around the country. More than 40 per cent of adults have elevated cholesterol levels among the Brazilian population of some 200 million. The middle-class with purchasing power has been growing in Brazil, which has resulted in a clear change in eating habits. The use of traditional Brazilian foods, such as rice, beans and fish, has declined while the Western eating habits have become more common. RAISIO PLC Heidi Hirvonen Communications and IR Manager tel. +358 50 567 3060 Further information: Mikko Laavainen, Vice President for Raisio's Licensed brands, tel. +358 40 576 8348 Picture: http://raisio.mediabank.fi/en/material/single/15188 News Source: NASDAQ OMX --------------------------------------------------------------------- 17.11.2014 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------- Language: English Company: Raisio Finland ISIN: FI0009800395 End of News DGAP News-Service --------------------------------------------------------------------- 297443 17.11.2014
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