Pixelpark GmbH
Pixelpark AG english
Strategic and organisational focussing of Pixelpark
Ad-hoc-announcement transmitted by DGAP.
The issuer is solely responsible for the content of this announcement.
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Bertelsmann is strengthening its investment in Pixelpark and securing additional
liquidity in the sum of 15 million Euros
Berlin, December 13th, 2001: In response to the current market situation and the
continuing restrained demand for IT services, Pixelpark AG will in future
concentrate on its core business. In this context, it will position itself as an
innovative service provider, specialising in the realisation of customer-
specific Internet benefits. The emphasis will be on projects for the concept
planning and implementation of portals, marketing Web sites, e-shops and multi-
channel solutions.
Within the framework of this focussing, Pixelpark AG will also be withdrawing
from its business operations in Spain and Great Britain. Consequently, in future
Pixelpark AG will be represented in Germany, Switzerland, France and Austria.
By concentrating on the core countries Pixelpark will also be streamlining its
hierarchies. There will be a marked reduction in the number of permanent
employees on all levels – both on the business as well as holding company level.
Overall, Pixelpark will be reducing the size of its workforce to around 600.
In order to finance these measures and stabilise the cash flow situation,
Bertelsmann will be providing Pixelpark AG with a second-ranking loan in the sum
of 15 million Euros. In this way, Bertelsmann is supporting the strategic and
organisational focus of Pixelpark in difficult market conditions, with the aim
of achieving sustained profitability.
end of ad-hoc-announcement (c)DGAP 13.12.2001
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WKN: 514350; ISIN: DE0005143507; Index: NEMAX 50
Listed: Neuer Markt in Frankfurt; Freiverkehr in Berlin, Bremen, Düsseldorf,
Hamburg, Hannover, München und Stuttgart
132157 Dez 01
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