beaconsmind AG
beaconsmind AG (Euronext: MLBMD) announces the dual listing of its shares on Vienna Stock Exchange, thereby strengthening its reach in German-speaking markets
Beaconsmind AG / Key word(s): IPO/Expansion beaconsmind AG (Euronext: MLBMD) announces the dual listing of its shares on Vienna Stock Exchange, thereby strengthening its reach in German-speaking markets Zurich, Switzerland – March 5th, 2021, beaconsmind (ISIN: CH0451123589 – Ticker: MLBMD), a SaaS provider in Location-Based Marketing (LBM) for retail chains, today announced the dual listing of its shares on the Direct Market Plus segment of the Vienna Stock Exchange to support its global commercial expansion and increase its access to capital and investors in the German-speaking markets. Since its foundation in 2015, beaconsmind’s clients and investors were concentrated in the DACH region (Germany, Austria or Switzerland). These include for example Fluxunit, OSRAM’s venture capital arm. This dual listing on the Vienna Stock Exchange will enable beaconsmind to reach investors and increase awareness with potential clients nearer to its historical base in Switzerland. Following the listing of its shares on Euronext in Paris in February, beaconsmind will now be available on both of the Eurozone’s clearing houses, Euroclear (already enabled by the listing on Euronext) and the Deutsche Börse-owned Clearstream. Max Weiland, CEO of beaconsmind AG said “Many thanks to the team at Wiener Boerse that made the dual-listing process so smooth. We are delighted to now have a strong presence to reach potential customers and investors in the markets where we started our growth story 6 years ago. Furthermore, we are thrilled to have Baader Bank as Capital Market Coach and market maker. Our strong technological edge on both hardware and software, our asset-light model enabling a high profitability and the high recurrence in our revenue will enable us to attract new clients and further financing from investors specialising in technology and disruptive trends in the German-speaking market.” Location-based marketing transforming the in-store shopping experience beaconsmind outfits retail stores with bluetooth beacons to locate and identify customers. Then, beaconsmind integrates seamlessly its proprietary Software Suite with the retailer’s systems. This allows retailers to have a brand-new type of interaction and communication channel with their customers, location-based couponing, and marketing campaigns. Retailers’ marketing teams use the Software Suite to design high-performing campaigns that transform the in-store shopping experience. This is achieved thanks to the large amount of data captured by the beacons via customer’s phones and analysed in the Suite: in-store shopping behaviours, purchase history, average basket size, physical and digital customer paths, etc. The Suite further enriches the customer data already owned by the retailer and enables more actionable customer segmentations and activation campaigns that can be measured. Such real time and personalized interactions with customers via their phones (or smart watches etc.) boosts in-store basket sizes, buying frequency and, in the end, customer loyalty. All those key retail metrics allows for a fast break-even on the costs of the beaconsmind solution.
Information on the listed shares on Vienna Stock Exchange – Market: Vienna Stock Exchange – Segment: Direct Market Plus – Name: beaconsmind AG – ISIN: CH0451123589 – Ticker: BMD – Number of shares: 2’108’884 – Admission price: March 8th closing price on Euronext access+ – First day of trading: March 9, 2021 Partners of the operation
About Wiener Börse AG For more information, please visit www.beaconsmind.com.
05-March-2021 CET/CEST The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. |
Language: | English |
Company: | Beaconsmind AG |
Seestrasse 3 | |
8712 Stäfa | |
Switzerland | |
Internet: | www.beaconsmind.com |
ISIN: | CH0451123589 |
EQS News ID: | 1173639 |
End of Announcement | DGAP News Service |